Vacuum rug regularly to remove dry soils. Gritty soil can be tracked indoors and scratch and cut the rug. Make one vacuum pass on each end across the width of the rug to avoid fringe damage. Spills should be blotted immediately. Do not scrub in a circle motion. Do not use any products not made specifically for your rug. Store bought spotters can damage the dyes in natural fiber rugs. To prevent uneven wear and light fading, turn your rug at least once a year. And this